Опис на предметот

Описот на предметот е достапен само на хрватски.

Исходи од учењето

Исходите од учењето се прикажани на англиски.

differentiate basic theoretical concepts and principles in the field of integrated marketing communication
analyze the elements, process and methods of measuring the effectiveness of integrated marketing communication
link the specifics of the communication process and consumer behavior in the recognition of integrated marketing communication
integrate the principles of integrated marketing communication in creating a marketing communications strategy
critically evaluate acquired knowledge, communication skills, and team work skills in designing and shaping appropriate marketing communication strategies
develop critical thinking during planning of activities and designing an appropriate marketing communication strategy with the aim of achieving competitive advantage

Kesić, T. (2003), Integrirana marketinška komunikacija: Oglašavanje, Unapređenje prodaje, Internet, Odnosi s javnošću, Publicitet, Osobna prodaja, Opinio, Zagreb

Belch G. E., Belch M. A. (2004), Advertising and Promotion,McGraw Hill, New York
Rossiter J. R., Bellman S.(2007), Marketing Communications – Theory and applications,Pearson, Frenchs Forest, Frenchs Forest
Hollensen, S. (2010), Global Marketing: A decision-oriented approach, Financial Times,Global Marketing: A decision-oriented approach, Financial Times

Роковите за оваа академска година сè уште не се објавени. Минатата година се одржаа:

до 10 дена до 30 дена подоцна одржани
Извор: ISVU. Клик на рокот го отвора Studomat за пријава на испит; таму провери ги и можните измени.