Digital economy

• Definiranje poslovnog modela ekonomije platformi
• Definiranje promjena unutar industrija pod utjecajem ekonomije platformi
• Proces transformacija klasičnog linearnog biznisa u model platforme
• Modeli platformi
• Kapitalizacija kompanije iz modela platformi
• Vrijednost brendova iz modela ekonomije platformi
• Kolokvij
• Strategija platforme nije strategija softwera
• Povijesni pregled strategija
• Linearni model poslovanja
• Model poslovanja temeljen na platformi
• Platforme mijenjaju industrijska okruženja
• Arhitektura platformi
• Mrežni efekt
• Kolokvij
• Modeli lansiranja platformi
• Metrika na platformama
• Menadžerske strategije na platformama
• Monetizacija na platformama
• Kolokvij

1. Compare old and new factors that determine economic development in the platform economy
2. Formulate the underlying concepts associated with the development of the platform economy
3. Formulate the underlying factors that determine the difference between the classic linear and circular model of production
4. Assess the underlying factors that affect the economic trends in the post-industrial society
5. critically assess the factors that accompany the development of business in the platform economy

Required reading

• Obvezatna literatura:
  Parker, G.G.; Van Alstyne, M.W.; Choudary, S.P. (2016) Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You, W.W. Norton & Company Ltd.
  Tapscott, D.,The Digital Economy Anniversary Edition: rethinking promise and peril in the age of networked intelligence,McGrow-Hill Education,978-0-07-183555-8,2015
  Neobvezatna literatura:
  Moazed, A.; Johnson, N.L. (2016) Modern Monopolies ? What it takes to Dominate the 21st Century Economy, Applico, LLC