Beschreibung der Lehrveranstaltung
Die Kursbeschreibung ist nur auf Kroatisch verfügbar.
- Definiranje poslovnog modela ekonomije platformi
- Definiranje promjena unutar industrija pod utjecajem ekonomije platformi
- Proces transformacija klasičnog linearnog biznisa u model platforme
- Modeli platformi
- Kapitalizacija kompanije iz modela platformi
- Vrijednost brendova iz modela ekonomije platformi
- Kolokvij
- Strategija platforme nije strategija softwera
- Povijesni pregled strategija
- Linearni model poslovanja
- Model poslovanja temeljen na platformi
- Platforme mijenjaju industrijska okruženja
- Arhitektura platformi
- Mrežni efekt
- Kolokvij
- Modeli lansiranja platformi
- Metrika na platformama
- Menadžerske strategije na platformama
- Monetizacija na platformama
- Kolokvij
Wann und wo
The timetable and room occupancy are available after signing in with your TVZ account.
Sign in with TVZ accountLernergebnisse
Die Lernergebnisse werden auf Englisch angezeigt.
- Compare old and new factors that determine economic development in the platform economy
- Formulate the underlying concepts associated with the development of the platform economy
- Formulate the underlying factors that determine the difference between the classic linear and circular model of production
- Assess the underlying factors that affect the economic trends in the post-industrial society
- critically assess the factors that accompany the development of business in the platform economy
Literatur
Pflichtliteratur
- Obvezatna literatura:
Parker, G.G.; Van Alstyne, M.W.; Choudary, S.P. (2016) Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You, W.W. Norton & Company Ltd.
Tapscott, D.,The Digital Economy Anniversary Edition: rethinking promise and peril in the age of networked intelligence,McGrow-Hill Education,978-0-07-183555-8,2015
Neobvezatna literatura:
Moazed, A.; Johnson, N.L. (2016) Modern Monopolies ? What it takes to Dominate the 21st Century Economy, Applico, LLC
Verantwortliche der Lehrveranstaltung 2
Lehrende 2
Prüfungstermine
- 5. 2. 2027.Redovni rokAnmeldung bis 31. 1. 2027. um 23:59in 87 TagenKalenderGoogle
- 12. 2. 2027.Redovni rokAnmeldung bis 7. 2. 2027. um 23:59in 94 TagenKalenderGoogle
- 26. 2. 2027.Redovni rokAnmeldung bis 21. 2. 2027. um 23:59in 108 TagenKalenderGoogle
innerhalb von 10 Tagen bis zu 30 Tage später vergangen
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