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Course

Multimedia Marketing

Compulsory5 ECTSSemester 645 h teachingTaught in Croatian

Course description

The course description is available in Croatian only.

  • Pregled kolegija, način rada, upoznavanje
  • Gost i konkretan primjer iz prakse
  • Osnovi multimedije
  • Ponavljanje
  • Osnovi marketinga
  • Strategija i planiranje
  • Analiza proizvoda i tržišta
  • Analiza potrošača i tržišta
  • Prvi kolokvij
  • Zajedničko ispravljanje i komentiranje
  • Diskusija
  • SWOT Analiza
  • Marketinški cilj
  • Promocija
  • Internet kanali i mediji
  • Drugi kolokvij
  • Zajedničko ispravljanje i komentiranje
  • Diskusija
  • Marketinški pitch
  • Vještina prezentiranja

Learning outcomes

  1. ability to identify the basic terms related to multimedia
  2. ability to plan and use multimedia tools and technology
  3. ability to identify the strategic and operational roles of marketing
  4. ability to define a marketing mix of a product or of a service
  5. ability to make and give a presentation on a content by using multimedia tools

Course coordinators 1

Teaching staff 2

Exam dates

Exam dates for this academic year are not published yet. Last year's dates:

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