Course description
The course description is available in Croatian only.
- Pregled kolegija, način rada, iskustva, upoznavanje, odabir teme
- Osnove marketinga
- Strateški marketing
- Analiza proizvoda i tržišta SWOT analiza
- Promocija
- Marketinški pitch
- Pitching i prezentacijske vještine
- Nema nastave
When and where
The timetable and room occupancy are available after signing in with your TVZ account.
Sign in with TVZ accountLearning outcomes
- strategic role of marketing
- product analysisy
- customer analysis
- SWOT analysis
- product promotion by use of interastive wwb 2.0 communication channels and tools
- communication plan
- pitch in front of investor
Reading list
Required reading
- Upravljanje marketingom, Phiplip Kotler
Marketinški planovi i kako ih koristiti, Malcom Mc Donald
Strategije marketinga, Nataša Renko
Interaktivni marketing, Vlašić, Mandell, Mumel
Gerilski marketing, Jay Conrad Levinson
Prezentacijom do uspjeha, Jerry Weissman
Course coordinators 1
Teaching staff 2
Exam dates
Exam dates for this academic year are not published yet. Last year's dates:
- 7. 2. 2026.Redovni rokpast
- 13. 2. 2026.Redovni rokpast
- 20. 2. 2026.Redovni rokpast
- 26. 6. 2026.Redovni rokpast
- 10. 7. 2026.Redovni rokpast
- 4. 9. 2026.Redovni rokpast
within 10 days within 30 days later past
Source: ISVU. Click a date to open Studomat and register; check it for changes too.
