Опис на предметот

Описот на предметот е достапен само на хрватски.

Исходи од учењето

Исходите од учењето се прикажани на англиски.

connect basic theoretical concepts, principles, structure and communication process
identify the specifics of the types and forms of the communication process and the behavior of the target group
combine and apply the acquired knowledge, techniques and communication skills in order to more effectively shape the message with regard to the types and forms of communication in the modern business environment to identify the specifics of types and forms of communication process and the behavior of the target group
envisage adequate ways of resolving obstacles and conflicts in communication and their prevention
make critical judgments during the planning of activities, design and formulation of an appropriate communication strategy with the aim of achieving more effective communication

Obavezna literatura:
Bovee, C.L., Thill, J.V.: Suvremena poslovna komunikacija, 10. izdanje, MATE, Zagreb, 2012.
Rouse, M.J., Rouse, S.: Poslovne komunikacije, Masmedia, Zagreb, 2005