stručni rad
This paper explores the role of color in logo design, with a particular focus on its psychological effects and impact on brand perception. The study analyzes the colors used by
well-known brands as well as those most used in visual identities, considering how different hues can elicit specific emotional responses in consumers. Colors are examined not
only as aesthetic elements but also as communicative tools capable of conveying a brand’s values, messages and character. Special attention is given to the comparison of colors used by prominent brands in order to assess their effectiveness in establishing brand recognition and emotional connection with the target audience. As part of the research, a survey was conducted to investigate whether and to what extent, respondents could recognize selected Croatian and international logos based solely on their color. The aim of the research was to evaluate the extent to which color contributes to faster and more accurate brand identification in everyday life.
color, logo, design, visual perception, brand
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Ovaj rad istražuje i uspoređuje mogućnosti prosljeđivanja grafičkih kartica na Hyper-V i KVM hipervizorima prema virtualnim strojevima, detaljno opisujući metode, postupke i razlike u arhitekturi koje utječu na…
The ever-growing usage and adaptation of HTTP/3 in web traffic leverages Quick UDP Internet Connections (QUIC) as a transport protocol. QUIC is widely recognized for reduced latency, enhanced…
