izvorni znanstveni rad
Growth Models
Sažetak
Growth models are widely used in quantitative research in order to understand the forces that influence growth in sense of its dynamics, market capacities as well as forecasting of growth in future. Diffusion of innovation and new technology, market adoption of consumer durables and subscription services, as well as allocations of restricted resources have S-shaped (sigmoidal) growth. The chapter describes growth indicators, methods for growth model parameters determination and gives principles of the growth models usage for the forecasting purposes.
Ključne riječi
Product life cycle, growth indicators, weighted least squares method, quantitative forecasting