stručni rad
Microtransactions are small financial transactions that involve the purchase of virtual goods or services within a digital platform, such as mobile and online games, social media apps or digital content marketplaces. In today’s digital economy they have become a prevalent revenue model in gaming industry, allowing developers and publishers to generate income from their products beyond the initial purchase price. In free-to-play games and apps microtransactions have become a primary source of revenue for many developers. For players they can be used as an option to customize their experience or progress faster in a game, enhancing engagement by offering a more personalized and rewarding gaming experience. And in some games, spending money on microtransactions can provide a significant advantage over non-paying players, creating a "pay-to-win" environment. This is often criticized as unfair and can lead to frustration among those who prefer not to spend money on ingame items. The research seeks to examine the relevance of microtransactions on player success. By analyzing 800 profiles of Counter-Strike: Global Offensive players on the Steam platform, the study examines the trends between playtime and the value of players’ inventories as independent variables in relation to the rank and proficiency that a players have achieved throughout their gaming journey.
microtransactions; gaming; Counter-Strike: Global Offensive; skins; freemium
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