Cultural models of sustainability in post-transitional society : development of green economy in Croatia

By following the anthropological theoretical account and multi-methodological approach, we analyze sustainability as a cultural model that reveals individual and group experience and notions of development in a changing post-transitional context. Despite the fact that sustainability is a complex cultural concept, in this study actors engaged in green economy unambiguously claimed negative attitudes towards profit and growth, along with positive attitudes towards development of innovative education based on “degrowth” strategies and orientations. Cultural elements of three domains that refer to sustainable values, governmental role and working environment serve as strong predictors of and conditions for sustainable and future oriented societies.