izvorni znanstveni rad

Bass Model

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Sažetak

The Bass model is the most convenient model for market adoption forecasting of new product in sense of flexibility vs. number of free parameters needed to be determined. The chapter describes a calibration of the parameters in cases when limited data is available and introduces the Bass model with explanatory parameters which is useful for the forecasting purposes.

Ključne riječi

Characteristics of Bass modelBass model with explanatory parametersforecasting