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Bass Model

izvorni znanstveni rad

izvorni znanstveni rad

Bass Model

Vrsta prilog u knjizi
Tip izvorni znanstveni rad
Godina 2011
Nadređena publikacija The SAGE Dictionary of Quantitative Management Research
Stranice str. 18-23
Status objavljeno

Sažetak

The Bass model is the most convenient model for market adoption forecasting of new product in sense of flexibility vs. number of free parameters needed to be determined. The chapter describes a calibration of the parameters in cases when limited data is available and introduces the Bass model with explanatory parameters which is useful for the forecasting purposes.

Ključne riječi

Characteristics of Bass model, Bass model with explanatory parameters, forecasting