Transformation of the old media industries under the pressure of a postmodern society

The “old media” industries developed in parallel with the development of modern society in the 20th century. Within the “old media” industry, individual media industries or media sectors have evolved as a result of the divergence of production processes and distribution channels. The aim of this paper is to highlight the changes that have taken place in the media industry in the 21st century, as a consequence of the digitization of content production and distribution. The digitalisation and convergence of the production process has directly influenced the development of “new media” industries. Post- industrial society was a direct support for the disruptive action of new media industries within the already existing media market. New media industries developed in parallel with the development of a postmodern society and strongly influenced the development of the blurred borders of the media industry. Comparison of the revenue of the old media industry, the gaming industry and the music streaming industry raises the question of the comparison and calculation of revenues of different sectors of the media industry. New media industries utilize the existing infrastructure of the old media industry, but the business process paradigm has been adapted to post-industrial society and management strategies for the 21st century.