The subversive chic of the communicational aspect of the term mediterranean aesthetics: A systematic literature review

The paper deals with the scientific definition of the term "Mediterranean Aesthetics," which is frequent in public and media spaces and used in the context of the Mediterranean way of arranging space, forms of architecture or fashion design, specific landscapes, music, sound, food decor and general lifestyle that exudes the chic qualities of the Mediterranean Aesthetics. Delving deeper into the scientific literature to discover the scope of the concept of the term "Aesthetics" in the context of the "Mediterranean", we nevertheless discover
much deeper text elements of modern and subversive cultures that shape the notion of "Mediterranean Aesthetics" as we know it today. The research problem relates to the communication aspect of the mentioned term and the issue of the evasion of its complete meaning in popular interpretations in the media and public speech, without knowledge about its subversive dimensions, e.g. often mentioned in the context of Mediterranean Modernism or the Aesthetics of Mediterranean Migrant Art. By reviewing the previous research on various scientific bases, there is no source with an appropriate scientific synthesis and the scope of the term. The research questions determine if and how the term "Mediterranean Aesthetics" is defined in the scientific literature, namely, its conceptual form and scope. The paper sets up a new theoretical framework for reading the meaning and dimensions of the mentioned term, which is essential due to its expanded understanding of scientific use. The research was conducted on the materials from arts, humanities, and social sciences because they include a communication aspect within their activity, using the SLR and PRISMA method of the scientific index and citation databases in order to achieve a systematic and articulated insight into its creative, qualitative and critical relevance.