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izvorni znanstveni rad · 2026

The Neuro-Symbolic Imperative for Trustworthy AI in Enterprise Communications

dr. sc. Marko Horvat, pred.

Sažetak

The rapid proliferation of Generative AI and Large Language Models (LLMs) has transformed enterprise communications, particularly external communications and contact centers. In corporate environments, purely probabilistic LLMs deployed as question-answering chatbots expose key organizational processes to unacceptable risks of hallucination, compliance failures, and unverifiable outputs. To bridge the gap between experimental capability and enterprise-grade reliability, it is essential to transition towards neuro-symbolic AI architectures in enterprise contact centers. Explicit grounding using ontologies and knowledge graphs is not merely an optional enhancement, but a foundational requirement for achieving Trustworthy AI. By combining the intuitive, natural language processing strengths of LLMs with the deterministic, rule-based reasoning of structured ontologies, organizations can enforce strict business logic, auditability, and factual adherence. This integration promises to effectively suppress the semantic drift inherent in standalone generative models. Furthermore, the managerial implications of this architectural shift for the technology management community are examined. It is proposed that the integration of knowledge graphs shifts deployment to an organizational governance mandate, requiring cross-functional collaboration among different levels of management, including domain experts, compliance officers, technology managers, and executives. The establishment of robust ontology-driven frameworks is the critical prerequisite for deploying reliable, trustworthy enterprise chatbots that align with contemporary regulatory and socio-technical standards.

Ključne riječi

Large Language Models Knowledge Graphs Neuro-Symbolic AI Trustworthy AI Technology Management