The models of analysis of the media industry and Croatian media modernism

The goal of this paper is to compare trends in the development of the modern media industry with the development trends of Croatian media companies. The rapid development of the media industry is linked to the end of Keynesianism and the liberalization of the global economy. Scientists from the fields of media approached the study of media in two fundamental aspects. The model study is divided into a critical approach, a closer study of the media from the perspective of political economy, and economic approach, closer to studying media from the position of political economy, and an economic approach, closer to studying media from the aspect of media economy and media management. With the development of a post-industrial society and the globalization of the media industry, the firm borders between various categories of the media industry have disappeared. The convergence and digitalization of production processes enabled the distribution of content to several various platforms. The technological development also enabled a process which became known as fogged borders and the firm borders which bordered corporations, markets and entire industrial branches began being erased. All of this resulted in a phenomenon which scientists recognized as a society of media spectacle. The Croatian media industry followed the initial trends of technological development. The digitalization of production processes developed the assumption of the distribution of factors that create the effect of society spectacle. The global financial crisis and recession stopped further positive trends of technological development in Croatia, and increased the trends that are known as the society of media spectacle.