The key concept of the disruptive development model

The fundamental principles of the theory of disruptive innovation were set at the end of the 20th century, but controversies surrounding the correct interpretation of the term disruptive innovation continue to this day. The first papers on the model of disruptive innovations were published in 1995, and are based on the assumption that new market participants develop innovations that are launched in the lower part of the market, at lower prices, with lower profits, and attract customers who are outside the focus of the incumbents. the market. Over time, disruptive innovations develop a whole new market and conquer parts of the mainstream market. The transition from niche to mainstream markets is a key period of disruption and creation of a new market. On the one hand, products are being developed that have a disruptive effect on mainstream customers, and on the other hand, user habits are changing, which directly affects the development of new markets. Originating as an idea about disruptive innovations, the theory has evolved and today includes various models used in the interpretation of the disruptive paradigm.