The Impact of the COVID-19 Pandemic on the Business Result of the Snapchat Platform

The aim of this paper is to investigate and analyze the impact of the COVID-19 pandemic on the operations of the Snapchat platform. The analysis uses selected financial parameters from the profit and loss account and the trend of the number of users. Financial analysis and statistical regression models are used in the analysis of selected business parameters. The results of the research indicate that the global pandemic did not have a significant impact on the operational business of the Snapchat platform. On the contrary, gross profit grew during the pandemic, as did the number of platform users. With the end of the pandemic, the platform achieved the highest gross profit in the analyzed period of seven years. Research and analysis of business results and the trend of the number of users proved that the pandemic did not have a significant impact on the overall business result, but what is even more significant than that, after the end of the pandemic, revenue growth fell below the average for the analyzed period. The platform continuously achieved a negative financial result,
which did not significantly affect the interest of investors. All of the above proves that doing business in the platform economy model is
completely different from the classic "pipeline" model.