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izvorni znanstveni rad · 2023

The impact of the Covid-19 pandemic on the business result of the Etsy platform

dr. sc. Joško Lozić, v. pred.

Sažetak

The aim - is to research and analyse the impact of the global Covid-19 pandemic on the overall business result of the Etsy platform. The results of the research are the basis for comparing the impact of the pandemic on the operations of corporations in the model of the platform economy.
Methodology / Design – selected financial indicators of the platform's operations, as well as the trend of the number of platform users, were used in the research and analysis. The research used financial and statistical analysis models to investigate how the pandemic affected the platform's business performance.
The result - the research results indicated a significant positive correlation between the development of the pandemic and financial indicators, as well as the increase in the number of platform users.
Conclusion - the research results proved the correlation between the development of the pandemic and the business performance of the corporation. The growth of income and profits, as well as the growth of the number of users, is directly related to the global development of the pandemic.

Ključne riječi

Covid-19 Etsy disruption online retail platform economy.