Sažetak
The aim of this paper is to analyse the business results of the eBay platform at the time of the global Covid 19 pandemic. The economic crisis, globally, has hit all industrial sectors. At the same time, lock down has contributed to greater online shopping and online platforms. The eBay platform is the largest global auction platform and the oldest of the existing online platforms. The analysis of the business result of the platform, as well as the trend of the number of customers, will determine the impact of the pandemic on the business result of the platform as well as the relationship between sales revenue on the platform and the trend of the number of users. The research covers the financial results for the last few years as well as the trend of the number of users before and during the pandemic. The results of the research will be the basis for comparison with the results of the business results survey of other online platforms in order to more easily draw conclusions about the impact of the pandemic on online businesses.
Ključne riječi
COVID 19 online auction platform economy zero marginal cost