Sažetak
This paper’s aim is to determine the financial aspects of the business process in the context of changes that have taken place in the corporate environment in the period 2016 to 2020. The research involves GoPro company’s annual financial statements and other relevant sources for financial analysis. The research combines the analysis of selected financial indicators with indicators of changes in the sales structure. The findings revealed a significant decline in revenue and sales in the latter years, which are directly related to the changes of global consumers’ habits. GoPro Corporation has noted a steady decrease in sales over the whole analysed period. Moreover, the corporation's net profit is negative and the direct operating expenses are consistently growing. The smartphone has become a fundamental competition with action cameras, i.e. a substitute that achieves continuous sales growth. The global changes taking place in the corporate environment undoubtedly indicate the need to restructure and transform the corporate strategic business models. Notwithstanding, the impact of the recent global COVID-19 pandemic has been considered and presented.
Ključne riječi
action camera COVID-19 GoPro net loss operating cost
