Sažetak
In the contemporary digital landscape, social media platforms have emerged as the primary information source, particularly for younger generations. Simultaneously, these platforms have become conduits for the accelerated dissemination of manipulative narratives and fake news. This paper explores the dynamics of misinformation within short-form video formats, such as TikTok, Instagram Reels, and YouTube Shorts. In these ecosystems, algorithmic selection and emotional engagement often take precedence over fact-checking and rational discourse.
The research analyzes a spectrum of disinformation—ranging from clickbait and decontextualized content to satire perceived as factual truth and intentionally fabricated narratives. Special attention is given to the psychological mechanisms of users and the role of algorithms that prioritize sensationalism to maximize retention. Ultimately, the paper seeks to elucidate why short-form content provides an ideal environment for the virality of fake news, emphasizing the imperative of media literacy and critical thinking as essential responses to current post-digital challenges.
Ključne riječi
Short-form video Fake news Algorithms Media literacy Post-digital backlash