Media industry in a post-industrial society: Media industry revenue convergence and blurred boundaries in media sector

The aim of this paper is to point out the changes brought about by post-industrial society and the way in which income within individual industries is calculated. The "old" media industries used the method of calculating income as other industries created during the development of classical capitalism in the 20th 51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020 34 century. The development of the internet and post- industrial society has directly influenced the development of "new" media industries. The digitization of the production process has enabled the convergence of different sectors of the media industry and the distribution of content on the Internet. Digitization, convergence of media sectors and distribution of content online have enabled media corporations to define themselves in other industrial sectors as the "blurred boundaries" of industries. The incomes of the classical media industry can no longer be precisely divided into individual media sectors. The gaming industry was created in the middle of the last century, but it is only fully developing its production and distribution on the Internet. The revenue generated in the old media industry will be compared to the revenue of the gaming industry as a new media industry. Post- industrial society and the blurred boundaries of corporations and industry require a redefinition of how the media industries are calculated.