GoPro business analysis in the context of changes in the corporate environment

The aim of this paper is to determine the financial aspects of the business process in the context of changes that have taken place in the corporate environment in the last five years. The research is based on company financial statements and other relevant sources in scientific research. The research combines the analysis of selected financial indicators with indicators of changes in the sales structure. The results confirmed a significant decline in revenue and sales in recent years, which are directly related to changes in consumer habits in the global market. GoPro Corporation has seen a steady decline in sales over the past five years. The corporation's net profit is negative and direct operating expenses are growing steadily. The smartphone has become a fundamental competition with action cameras, i.e. a substitute that achieves continuous sales growth. The changes taking place in the corporate environment clearly indicate the need to restructure corporate strategic business models.