Sažetak
The Technology Acceptance Model (TAM), introduced by Fred Davis in the 1980s, is an important model used in information systems to predict user acceptance and adoption of new technologies [1]. The model researches and confirms the relation between two factors - perceived usefulness and perceived ease of use [1]. Perceived usefulness supposes that technology will increase the efficiency of technology usage whereas perceived ease of use supposes effortlessness in using technology, where perceived ease of use exerts a causal effect on perceived usefulness [1], [5]. These factors influence an individual's attitude towardstechnology, affecting their intention and actual use. TAM has been widely validated across various fields, including IT, e-commerce, education, social media marketing, enterprise systems, healthcare, etc. proving its efficiency in explaining technology adoption behaviours [3]. TAM has limitations such as social influence, personal innovativeness and organizational environment, but TAM2, TAM3 and UTAUT models provide solutions for some of these issues. TAM2 includes subjective norms and has been evaluated using longitudinal research designs [3], TAM3 includes computer anxiety, computer playfulness, computer selfefficiency, perception of external control, computer enjoyment and objective usability [2], and UTAUT (Unified Theory of Acceptance and Use of Technology) model includes effort expectancy, performance expectancy, social influence and facilitating conditions, which are related to age, gender, experience and voluntariness of use in influencing the intention to use technology [4].
Ključne riječi
technology acceptance model UTAUT perceived usefulness perceived ease of use
