Exploring Students’ Attitudes Toward Learning Business Communication With AI Assistance

The growing integration of artificial intelligence (AI) tools in higher education presents new opportunities for enhancing students’ professional language competencies. This study investigates students’ perceptions of AI tools in the context of learning business communication in English. Based on survey responses from 148 students enrolled at Zagreb University of Applied Sciences, the paper examines usage patterns, confidence levels, and challenges encountered when applying AI in communication-related tasks. Results indicate that students predominantly use AI for grammar checking, vocabulary acquisition, and report writing, and that such use is associated with increased confidence in written English communication. Furthermore, findings reveal that the majority recognize the importance of business communication for their future careers, with 95% agreeing it should be part of all study programs. The majority of participants reported using AI tools with some regularity, most commonly on a weekly basis. A smaller proportion engages with these tools daily. Additionally, a considerable number of participants reported feeling more confident writing and speaking in English with the help of AI tools. However, concerns regarding the accuracy and contextual understanding of AI-generated content persist.
The study highlights the importance of integrating AI tools into business communication curricula in a pedagogically sound and ethically guided manner.