Evaluation Of Ebay’s Business Performance After The Stabilization Of The Global Online Retail Market

The aim of this paper is to investigate and evaluate the business results of the eBay platform after the end of the Covid-19 pandemic. The research covered the period before and after the end of the Covid-19 pandemic in order to be able to compare the platform's business results. The research used selected financial parameters published by the eBay corporation, as well as the trend in the number of platform users. The results of the research proved that the platform has entered the stage of deep maturity and that the environmental factors within the global online retail market have changed significantly. The results of the research proved the stability of the platform in the context of a stable network effect, but at the same time, the number of users is falling, which can be a long-term challenge for the stability of the network effect. The platform's revenues have not returned to pre-Covid-19 levels, but the platform has secured a competitive advantage in the area of sales in auction models, as well as sales of antiques and non-new products.