izvorni znanstveni rad
This paper is focused on evaluation in public relations and the use of sentiment analysis tools. The authors define the most important characteristics of contemporary PR and how it closely intervenes with marketing profession in the process of evaluation. Sentiment analysis program SentiStrenght and Social Mention are applied for measurement of perception onf Croatia Airlines by passengers. The analysis was conducted on passengers' reviews and it showed revealed that this national airline company is perceived more positively than negatively is seen more in the positive context than negative. The authors also examined Croatia Airlines Facebook page and company's activities of public relations.
public relations; evaluation; marketing; Croatia Airlines; sentiment analysis; Facebook analysis
Razvojem virtualizacijskih tehnologija raste kompleksnost IT sustava, dok korisnici istovremeno zahtijevaju brži pristup resursima, napredne integracije i jednostavnost korištenja. Jedno od ključnih rješenja za ove izazove primjena je…
Ovaj rad istražuje i uspoređuje mogućnosti prosljeđivanja grafičkih kartica na Hyper-V i KVM hipervizorima prema virtualnim strojevima, detaljno opisujući metode, postupke i razlike u arhitekturi koje utječu na…
The ever-growing usage and adaptation of HTTP/3 in web traffic leverages Quick UDP Internet Connections (QUIC) as a transport protocol. QUIC is widely recognized for reduced latency, enhanced…