Ekonomija platformi i promjene menadžerske paradigme: Transformacija proizvodnog sustava iz linearnog u kružni model

The aim of this paper is to point to changes affecting managerial management models, resulting from the transformation of production systems. The beginning of the 21st century was marked by the transformation of capitalism and the existing industrial production systems. The classic linear production model was found to be under pressure from the changes that the post-industrial societies had at the turn of the century. Platform-based corporations have become the leading global corporations listed on the stock market capitalization. Classic linear management followed the fate of change management paradigms. Corporations from the platform economy model have modernized management strategies and created a whole new industry.