Sažetak
Digital transformation has in recent years reshaped
almost every industry – including insurance. In motor
insurance, where the volume and speed of transactions are
measured in hundreds of thousands of policies per year,
technology has accelerated communication with customers,
automated and standardised key processes, and created room
to improve existing products and develop new ones through
digital channels. This paper examines how digitalisation
affects the value proposition and business models in the Croatian
motor insurance market, with a focus on the difference
between compulsory motor liability insurance and voluntary
comprehensive non-mandatory insurance, known as Casco
(Casualty and Collision), in the period 2023–2024. Based on
the official data on the number of policies, gross written
premium (GWP) and average premium, a quantitative growth
analysis is carried out and the two segments are compared as
representatives of a “mass” and a “risk-intensive” product.
The results show how insurance business models are changing
in the context of digital transformation: digital channels and
aggregators increase price transparency and competition in
relation to the mandatory liability insurance, while for Casco
insurance they enable more sophisticated underwriting and
finer risk segmentation.
Ključne riječi
digital transformation motor insurance value proposition underwriting aggregators
