Sažetak
The aim of this paper is to define the basic concept of the process of digital transformation of the organization. The transformation process begins with the digitization of individual business activities, and the final goal is the digital transformation of the entire business process. The process of digitization of business activities is a continuous process that harmonizes business processes in the organization with changes in the environment. Complete digital transformation implies digitization of business activities at all levels and in all forms. Digital transformation is always part of the managerial strategy, and all changes are exclusively the responsibility of the management of organizations. Once the level of digital transformation of the organization has been reached, it is the basis for further adjustments to changes in the environment. Digital transformation is based on digital optimization of business processes, and digital optimization is aimed at building competitive advantages of the organization.
Ključne riječi
digitization digitalization digital optimization digital transformation digital environment