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pregledni rad (znanstveni) · 2025

Business analysis of the Reddit platform in period after the Covid 19 pandemic

dr. sc. Joško Lozić, v. pred.

Sažetak

Aim - Reddit is a social network that gathers communities of users connected around a specific topic. The set of communities forms a social network known for its openness and democracy. The aim of this paper is to determine the business results and trends of the platform after the end of the Covid-19 pandemic.
Methodology/Design - Data published by the corporation as publicly available data were used in the research and analysis, and methods of financial analysis and statistical trend regression were used. The research is divided into two periods, i.e. a period of ten years and a period of four years after the end of the pandemic.
Results - The results of the research proved that the Covid-19 pandemic did not have a significant impact on the business results of the corporation, as revenues and the number of users continued to grow, and the platform continuously operated at a loss.
Conclusion - The Reddit platform has a stable user community, which is constantly growing, which gives even greater support to the network effect of the platform. This is one of the reasons why the platform is interesting to advertisers and investors, and the platform's revenues are continuously growing.

Ključne riječi

Covid-19 digital transformation platform economy Reddit