Professional graduate programme

Digital Economy

Why this programme?

Get to know your future programme

The professional graduate study programme in Digital Economy focuses on solving business challenges in the development and application of digital technologies, the digital transformation of business, digital marketing and the development of entrepreneurial projects. The programme brings together the business, technological and organisational knowledge needed to manage digital business.

The programme emphasises practical application and cooperation with industry. Students develop competences in data analytics, digital business models, innovation, knowledge management and the introduction of ICT solutions into business systems.

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Key facts

Digital Economy at a glance

LevelProfessional graduate programme
Duration2 years (4 semesters)
ECTS credits120
Professional title · official title in Croatianmagistar digitalne ekonomije (mag. oec.)
LocationZagreb
Mode of studypart-time
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Competences

What will you know and be able to do?

The programme emphasises practical application and cooperation with industry. Students develop competences in data analytics, digital business models, innovation, knowledge management and the introduction of ICT solutions into business systems.

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Curriculum

What will you study?

  • Metodologija stručnog istraživačkog rada
  • Standardi i sustavi za upravljanje projektima
  • Digitalna ekonomija i novi ekonomski modeli
  • Kvantitativne metode u ekonomiji
  • Motivacija i timski rad
  • Poduzetništvo u novoj ekonomiji
  • Sustav i tehnologija gospodarenja imovinom
  • Financijska analiza

12 elective courses, e.g. Digitalni marketing, Kontekstualna integrirana marketinška komunikacija, Poslovna etika · Course titles are the official Croatian titles.

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What is studying like?

Theory in practice

Laboratories

AI laboratorij · Lab 3Računalni laboratoriji 1, 2 i 4MAC LabCentar za multimedijuCCNA LabCCNP Lab

From the classroom to industryAn internship in a company is part of the curriculum.
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Student projects & experience

Learn by working on real projects

Projects of the department’s teachers

  • AI4CYBERInnovative Agent for Network Anomaly Detection AI4CYBEREuropean Union · 2026–2029 · EU
  • KEV-TCompetencies for Electric Vehicle Engineering in the Smart and Green Transition – KEV-TEuropean Union · 2026–2029 · EU
  • PRACTICE2WORKPRACTICE2WORK – Modern Internship Processes for Future EmploymentEuropean Union · 2026–2029 · EU

International mobility

Erasmus+ student exchange and internships abroad.

Industry cooperation

TVZ works with 966 partners from industry and the public sector.

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Admissions

How to become a TVZ student?

Applicationvia the TVZ call for graduate programmes
Official informationwww2.tvz.hr/en/admissions
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Join us!

Study Digital Economy at Zagreb University of Applied Sciences.

  • Programme pagewww2.tvz.hr/en/studij/strucni-diplomski-studij-digitalna-ekonomija-en
  • Social mediaFacebook · Instagram · LinkedIn · YouTube · X
  • TVZ websitewww2.tvz.hr/en/naslovnica-english
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