izvorni znanstveni rad
The aim of the study was to investigate the factors affecting the internet shopping behavior of consumers during the coronavirus disease (COVID-19) pandemic in Croatia. Corona crisis or COVID-19 pandemic caused a number of negative consequences for the economy as a whole, as well as in Croatia. The research collected data from January 12, 2020 to March 11, 2021 by online survey method through a structured questionnaire. All sectors of the economy have been affected to a greater or lesser extent by this crisis, and retail trade is no exception. However, it could be said that it has a certain advantage given the possibilities of online commerce, which is being used by more and more entrepreneurs and consumers. Although online commerce as a business model was active long before the COVID-19 virus pandemic, it has been growing. On the one hand, more and more retailers are offering their products online, and on the other hand, the number of online consumers is growing. Behavioral changes are therefore visible on both sides. The paper presents the results of research on changes in consumer habits in the field of online commerce, which are a direct response to the pandemic of the COVID-19 virus. The results are based on a conducted survey. The question remains, what will trade look like after the end of the current crisis? Will consumers return to "old habits" or will online shopping almost completely eradicate conventional models of trade in certain sectors
online commerce, pandemic, consumers, shopping, covid-19, webshop, Wordpress
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