izvorni znanstveni rad
Captology is an acronym, derived from Computer As Persuasive TechnOLOGY, where the instance persuasive (lat. persuasibilibus - enticing), refers to the convincing persuasion caused by computer technology. Transitive and interactive technologies as intelligent systems, have imposed, by their persuasivity, "the cult of information", after which the information became type of goods that as utilitarian resource need to be quickly and efficiently exploited. Such widely accepted fact resulted as hype, presenting perspective that approach to large amount of information and faster "digestion" of their content and sense will enable users to quickly get desired knowledge. Intelligent systems are ubiquitous in almost all segments of society and life, although there are no relevant researches to confirm the claims of all their acceptability. The paper presents the results of research and testing processes of computer persuasion to show that its success is primarily dependent on its factors. The design for "cloud work", interactive computer programs, web, desktop and other factors directly affect the user, and its attitudes, beliefs, learning and behavior. That impact can be positive or negative.
Artificial intelligence, AI, intelligent technology, ILLG, intuigence, persuasion, permission, expert systems
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