pregledni rad (znanstveni)
The new media industry bases its development on streaming technology and the platform economy model. The digitization of production systems and the digital transformation of media content production and distribution models have directly influenced the change in the way media content is distributed and consumed. The Walt Disney Company, as one of the three largest multimedia corporations in the world, developed the Disney+ streaming platform to compete in the media content streaming platform industry. The paper analyses the business model of development of The Walt Disney Company in the context of digital transformation and the initiation of business activities in a new business segment. The business of Disney+ is analysed in the context of realized revenues and the trend of the number of users who have become subscribers to the platform. The results of the research proved a strong growth in revenue, while at the same time the number of subscribers began to fall after the end of the global Covid-19 pandemic.
digital transformation, Disney+, streaming, video-on-demand, Walt Disney Company
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