The rejectionist ethic and the spirit of the green economy : the Western Zeitgeist, the Croatian context, and green entrepreneurship

izvorni znanstveni rad

izvorni znanstveni rad

The rejectionist ethic and the spirit of the green economy : the Western Zeitgeist, the Croatian context, and green entrepreneurship

Vrsta prilog u časopisu
Tip izvorni znanstveni rad
Godina 2020
Časopis Traditiones - Inštitut za slovensko narodopisje, Ljubljana
Volumen 49
Svesčić 1
Stranice str. 13-36
DOI 10.3986/traditio2020490101
ISSN 0352-0447
EISSN 1855-6396
Status objavljeno

Sažetak

This article explores how particular layers of the Western Zeitgeist and the Croatian social and economic context influenced the emergence and development of green entrepreneurship, and whether they could be helpful in understanding the potential transition to a green economy. It is argued that what initially drove several of interviewees to green entrepreneurships could be subsumed under the label rejectionist ethic used here to encompass different modes of rejecting modern economic institutions and the usual life trajectory of completing one’s education and working at a job in line with one’s social position and/or education.

Ključne riječi

green entrepreneurship; Croatia; Yugoslavia; rejectionist ethic; countercultural values; self-fulfillment; Protestant ethic